Ajua Partners With Kwanza Tukule to Put the Feed in Feedback
By Leonida Kombo and Tyson Majani,
Following the onset of the Coronavirus in Kenya, Ajua partnered with Kwanza Tukule a social enterprise that works to ensure nutritious food is accessible, available, and affordable to the less fortunate. Together we have helped feed over 80 families of informal sector workers in Kenya through the Feed in Feedback campaign within the last two months.
Ajua and Kwanza Tukule through your support have been able to support the most deprived households including those with persons with disabilities, families with members who are affected with chronic illness, the elderly and orphans. We have also supported single-parent households and especially single mothers. The intervention has helped a lot of people who have been disproportionately impacted by the pandemic.
Informal workers and their families have borne the brunt of the Coronavirus pandemic. The government’s measures aimed at containing the spread of the virus, such as the dusk to dawn curfews, stay at home orders, observation of social distancing have made it harder to earn a living. A recent study conducted by Ajua on the effects of these measures on businesses showed that 68% of Kenyan businesses were in jeopardy as a result of the curfew. Up to 40% of SME business owners reported received fewer customers since the start of the pandemic, this has caused some to make the tough choice of letting go of their staff. The effects are being felt.
Developed countries that imposed such regulations have had to back them up with a welfare package for their citizens, however, Kenya lacks the capacity to cushion many of the most vulnerable households from not only the health risks of the virus but also the economic impact the pandemic posed on the most vulnerable households.
Many families in the informal areas in Nairobi, Kenya for instance found themselves in between a rock and a hard place, having to choose between starvation and taking the risk of contracting the virus. With movement in and out of the city restricted by the government coupled with limited access to government facilities, many vulnerable houses in the informal areas are literally on their own.
Deep inside Mukuru slums where we recently conducted our food drives, many families are struggling to find a meal. The soaring prices of food are hitting them hard. The most affected are single mothers who are casual workers. Many of them lost their source of income after dozens of factories in the nearby industrial park closed shops due to the effects of COVID-19.
We are happy to say that we have received overwhelming support from you. Donations from Ajua have been made possible by people signing up to join the Ajua audience and donating their incentives towards the Feed in Feedback campaign upon completing a survey. Our partner Kwanza Tukule has played a pivotal role in helping us get nutritious meals to the communities who need it most. Your overwhelming support so far has enabled us to support our communities by feeding families in need in Mukuru who have been disproportionately impacted by the pandemic.
You too can support the movement by dialling *466# by joining our audience to make a donation whenever you complete a survey. Click here to learn more about our audience and how you can support these families.
Ajua is Africa’s first Integrated Customer Experience company for businesses on the continent. We exist to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. Our plug and play platform has enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.
Ajua officially rebranded from mSurvey on July 31st, 2019 to reflect our growth, ambition and African Identity in our corporate brand.