How Tech Changes Business Communication

How Tech Changes Business Communication


By Artur Meyster, Founder & CTO CareerKarma and Leonida Kombo,

In the past, business communication was done through letters and phone calls. Today, the digital revolution has removed some conventional communicative means. Today’s communication in business has become more sophisticated. Most of the process has been automated. Here, we show you some of the ways tech tools have shaped the future of business communication.

Optimized Email Process
Tools are used in the automation of email processes. These tools provide businesses with an efficient system that allows them to focus on other tasks other than responding to inquiries. From automated replies, cold emailing, to spam identification, the tools reflect an evolution in the way we send electronic mails. Identifying and organizing emails by subject, recipient, or email content are essential tasks that are automated. These tools save time so managers can focus on other tasks.

Project Management Platforms and Scheduling
Workers have had to closely collaborate with colleagues and company leadership to share ideas and get assigned projects. All that changed when project management tools broke into industries to help workers easily exchange strategies, tasks, and ideas on a specific project from no matter where.

Task management tools allow businesses to track the performance of employees and create strategies to optimize tasks and spend less time on a specific assignment.

Automated Voice Systems
Automated voice systems provide a personalized experience to customers and spare your communication team from spending time answering calls. Automated voice systems work with a machine learning dynamic. They receive customers’ requests data and respond with automated responses. If an automated voice system does not recognize a customer request, it will forward the call to a human employee.

Artificial Intelligence Communication Trends
Ever since the introduction of artificial intelligence technology, companies have leveraged AI benefits for several business communication aspects. One of the most outstanding ways that companies utilize AI for business is to identify customer trends and habits. The analysis of customer data allows companies to provide the best experience.

AI has revolutionized the digital marketing industry. The technology works with data science and machine learning tools. Here are some other two very common communication trends in AI that companies use.

This trend has become very popular because of its capacity to deal with a large number of responses in a short time. Companies no longer spend money in a big customer service team that replies every single message from their customers. Besides, chatbots do not need vacations or rest, so they will be available for customers’ requests 24/7.

“The humble chatbot will turn out to be a competitive advantage in turning time in favor of businesses. You will be able to connect to customers in a relatively shorter time reducing the chances of customer’s indecisions or loss of interest,” said Ketan Kapoor, Mettl’s founder and CEO.

Personal Assistants
Evolution in robotics is not far away in the future; it’s now. Would you imagine that a personal assistant could be a robot? With the evolution in robotics, machine learning and artificial intelligence, tools like Siri, Alexa, and now Duplex can do internal tasks like making an appointment, managing your agenda, and transcribing a speech.

These new personal assistants eliminate the risks of human error and provide your employees to make other tasks that do require human analysis and skills.

Communication for remote work
In addition to the above, tech has made it possible for us to operate effectively remotely. The onset of the COVID-19 pandemic caused a sudden transition to remote work for many. As expected, this shift has not been easy, particularly for those who are not accustomed to this model.

While making this transition, you may have struggled with maintaining communication with your team, setting schedules for work, setting up a dedicated office space among other things. We partnered with Career Karma to list some of the ways you can succeed as a remote worker and increase your productivity while working from home.

Watch this Ajua Webinar on The Corporate Challenge – Staying alive as a business & working from home to learn more from Ajua Executive VP, Commercial, Dr. Gilbert Saggia who has 20 years of experience in tech multinationals on how your business can identify the right tools for effective communication and collaboration.

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