The Telecommunications Authority of Trinidad and Tobago (TATT) looked to mSurvey to help understand the “Digital Divide,” or the difference in people’s access to and use of technology.
TATT deployed a nationwide radio, television, and newspaper marketing campaign to encourage the public to use a join code to opt-in to a mobile survey asking questions about technologies available in their home and community.
The use of mSurvey was a marked improvement from the 2007 Digital Divide Survey which collected pen and paper survey data from 5,912 households.
