UNDERSTANDING THE DIGITAL DIVIDE

The Telecommunications Authority of Trinidad and Tobago (TATT) looked to mSurvey to help understand the “Digital Divide,” or the difference in people’s access to and use of technology.

TATT deployed a nationwide radio, television, and newspaper marketing campaign to encourage the public to use a join code to opt-in to a mobile survey asking questions about technologies available in their home and community.

The use of mSurvey was a marked improvement from the 2007 Digital Divide Survey which collected pen and paper survey data from 5,912 households.