Airtel is a leading telecommunications company in Africa, operating across 17 countries. Airtel Money is constantly looking to boost the activity of their 4 million customers in Kenya.
Through mSurvey Airtel Money is able to contact 100,000 customers a day. From these conversations they’re able to develop detailed customer profiles and deliver targeted information to assist each customer cohort in making decisions. These targeted conversations have resulted in a conversion of 43% of all engaged customers into active Airtel Money users.