About Ajua

Ajua is The Integrated Customer Experience Solution for Businesses in Africa.

We exist to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. Our plug and play platform has enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.

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Leadership Team

  • Dr. Kenfield Griffith

    CEO & Co Founder

  • Louis Majanja

    CPO – Chief Product Officer

  • Claire Munene

    CCO – Chief Commercial Officer

  • Noriko Hyden

    Director, Finance

  • Nelly Githaka

    Director, Corporate Engagement & Learning


    Head of Customer Success and Operations

  • Chidi Nnadozie

    Country Manager, Nigeria

Core Values

  • Fun

    We go the extra mile to help our colleagues succeed. Achievements among our colleagues do not go unnoticed as It’s important for all of us to celebrate our wins. Play and games are incorporated in our work to keep us all fully engaged with each other and build intimacy among team members. We celebrate the achievements of our colleagues. We are fully engaged during furahaha and other mSurvey activities.

  • Innovation

    Ajua is committed to experimentation, learning, and continuous improvement. We are fast, agile and are not afraid to try new things. We believe in challenging the status quo by embracing out of the box thinking to existing business needs.

  • Integrity and trust

    Integrity and trust are right at the center of Ajua’s ethos. Ajua is keen on delivering on our brand promise to be the reliable, integrated customer experience platform for all businesses in Africa. We value open, direct and timely communication with our partners and clients. More importantly we believe in honesty, transparency and fairness at all times in service delivery.

  • Communication

    Ajua is proud to embody a culture of clear, direct and consistent communication.We believe in walking the journey together with our teammates, partners and clients, all while sharing relevant and timely communication. We strive to communicate with intent and build highly collaborative associations and relationships.

  • Ownership

    At Ajua, we believe in taking responsibility for service delivery to our clients. As the integrated customer experience platform, we enable businesses deliver stellar customer service by going above and beyond the minimum requirements. Our passion for the African consumer is evident as we continue to share cutting edge insights and best practices in customer experience