WE ARE AJUA
Helping businesses thrive to become the bedrock of Africa’s economy.
Word forms: ajua (plural)
Originated in Africa, spread globally. A game played by two people on a wooden board six feet long, with 8 holes and 48 seeds divided equally among players from the start.
A game about understanding, strategy, foresight, and intelligence.
Ajua's mission is to give every local business in Africa the opportunity to thrive. We are here to help them reach customers and build meaningful relationships by creating business solutions that promote credibility, visibility, trust and client engagement across multiple channels.
Our vision is to help businesses thrive to become the bedrock of Africa’s economy. There are over 100 million small and medium sized businesses in Africa, employing 8 out of 10 people, and contributing to more than 50% of the GDP across Africa.