About Us

Ajua is Africa’s first Integrated Customer Experience company for businesses on the continent. We exist to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. Our plug and play platform has enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.



Ajua is committed to experimentation, learning, and continuous improvement. We are fast, agile and are not afraid to try new things. We believe in challenging the status quo by embracing out of the box thinking to existing business needs.


Ajua is proud to embody a culture of clear, direct and consistent communication. We believe in walking the journey together with our teammates, partners, and clients, all while sharing relevant and timely communication. We strive to communicate with intent and build highly collaborative associations and relationships.


At Ajua, we believe work should be filled with enjoyable experiences that challenge you to think creatively and unconventionally. Through play and games, we strive to build meaningful relationships that go beyond the workplace. We play, build and celebrate together!

Integrity And Trust

Integrity and trust are right at the center of Ajua’s ethos. Ajua is keen on delivering on our brand promise to be the reliable, integrated customer experience platform for all businesses in Africa. We value open, direct and timely communication with our partners and clients. More importantly we believe in honesty, transparency and fairness at all times in service delivery.


At Ajua, we believe in taking responsibility for service delivery to our clients. As an integrated customer experience platform, we enable businesses to deliver stellar customer service by going above and beyond the minimum requirements. Our passion for the African consumer is evident as we continue to share cutting edge insights and best practices in customer experience

Life at Ajua


Open Positions

We're always looking for the brightest talent to join the herd so even if your dream job isn't being advertised right now we'd love to hear from you - email [email protected]

Meet the Founders

Marketing Manager

Louis Majanja